Andrea Jaggs


Darcy Windover

Business cards and a visual identity for a roots-rock musician and singer-songwriter.








Darcy Windover is a Canadian musician and singer-songwriter. This brand collateral in the form of business cards reflects an identity system that was created for him. Darcy’s confident folk, roots-rock and Americana-style music gives an old-school, vintage nod to the past, combined with modern sensibilities. The goal was to create something impactful that aligned with his brand, which is meant to feel classic, yet modern. 

Darcy’s identity combines a cream and black colour palette along with a classic serif typeface. The bold wordmark logo is set in a sturdy, industrial-style font that is confidently bolded and center-aligned. The type selections evoke a classic newspaper feeling.

The business cards were printed in a non-standard size with black ink on a cream-coloured matte paper stock. The logo is presented in a confident manner through size and alignment. The result is a simplistic, yet bold design that stands out.

Scope


Visual Identity
Logo Design
Brand Collateral
Credits

Client:
Darcy Windover

Case Study Photography:
Jen Squires







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