Andrea Jaggs

Archive
On Set

Bluenotes Holiday 2012 Campaign

As some of you may already know, I get to be part of planning and developing the Bluenotes photoshoot every season. The holidays are here and I wanted to do a recap and behind the scenes look at  the 2012 Holiday campaign. This one was so much fun to work on and is definitely one of my faves! We had an amazing cast of models. From left: Renee (Sutherland Models), Louwrens (Elite), Sidney (Ford), Simon (Ford).

Bluenotes Holiday 2012 Campaign

Outerwear shot: Renee and Sidney playing out in the snow — and looking amazing!

This behind the scenes video was shot by Anna Mifsud-Sweeney.

Bluenotes Holiday 2012 mood board

This is a shot of one our mood boards. The idea was to keep everything colourful and quirky with a crafty, D.I.Y. feel. We wanted to use foamcore cut outs and hand drawn elements.

Bluenotes Holiday 2012 Photoshoot behind the scenes

The concept behind the shoot was a group of friends getting together to go a cabin/cottage for Christmas. We shot this at Album Studio Rentals in Toronto.  It is a gorgeous studio with so much natural light. This is “The Arrival” scene, where the friends are just getting to the cottage with gifts in hand. Our marketing director’s dog Eddie was part of the shoot. Let me tell you, this dog needs to get signed somewhere! He is perfect on set. All outside scenes were shot in front of an illustrated birch forest backdrop.

Bluenotes Holiday 2012 Photoshoot behind the scenes

Renee and Sidney shooting hoodies.

Bluenotes Holiday 2012 Photoshoot behind the scenes

We had a cabin wall built for all of the inside shots. For a Canadiana vibe, we added a cardboard moose (with a Bluenotes scarf) and tons of product placement under a foamcore  tree cutout!

Bluenotes Holiday 2012 Photoshoot behind the scenes

Renee and Sidney getting pose before the party scene.

Bluenotes Holiday 2012 Photoshoot behind the scenes

The party scene with Eddie.

Bluenotes Holiday 2012 Photoshoot behind the scenes

I had tons of words and shapes (stars, snowflakes, mugs, mice etc.) cut out of foamcore for props.

Bluenotes Holiday 2012 Photoshoot behind the scenes

Our photographer Carlyle Routh was awesome! Here she is shooting the critter fleece outfits.

Bluenotes Holiday 2012 Photoshoot behind the scenes

I had an iPad where I could get a live feed of the shots as they were taken and make my picks during the shoot.

CAMAPAIGN EXAMPLES

Bluenotes Holiday 2012 campaignThis image was used as part of the Bluenotes Holiday gift guide. Doesn’t everyone look awesome?

Bluenotes Holiday 2012 campaign email

An email promoting dresses.

Bluenotes Holiday 2012 campaign email

Plush onesies, pajamas and critter fleece were a big focus of the shoot. This is an email example that went out.

Bluenotes Holiday 2012 campaign

Some more signage examples. Above: a wall covering on site at the new Bluenotes location in Yorkdale Shopping Centre before it opened. It was gigantic—image a 4ft Eddie! Below: in-store signage. The tree and other props from the shoot was used in store.

Bluenotes Holiday 2012 campaign

A window focused on critter fleece.

Bluenotes Holiday 2012 campaign

Yorkdale Mall great gifts signage.

Bluenotes Holiday 2012 campaign

You can view more of the campaign at a Bluenotes store or online.  Happy Holidays!

//

 

 

 

 

 

 

Every so often I get an opportunity to be on set for a photoshoot. Mostly, it’s with the Bluenotes  Canada  for their seasonal advertising campaigns. This past July, I was a stylist’s assistant on set for a creative shoot that ended up published in Raukus magazine. The location was House of Moments in Toronto’s Leslieville neighbourhood.

Talia Brown, a super talented stylist in Toronto and also my good friend, invited me to assist her.  My job was to steam clothes, record the clothing items and their respective designers used in each look. I also did a lot of folding and keeping all the clothes organized after a look was shot. I had not been a stylist’s  assistant before, but she assured me that I’d be great because I’m a detailed person. I’m always up for  trying new things!

The shoot was photographed by Alex Evans and featured Myles Sexton, who is quite the anomaly! He is an androgynous male model for both mens and womenswear collections. He is also a makeup artist, stylist and jewellery designer. Recently, he became an online reality tv personality with a new YouTube web series called I Walk For Myles In These Shoes. Myles organized this shoot and hand picked his team.

A big part of the inspiration for this shoot came from a Chanel Indian-inspired runway show. The concept for the styling was to keep the clothes colourful and playful.  So, the outfits were meant to start out more feminine, paired with masculine hair and makeup. As the looks progress, the clothes become more masculine, moving towards more feminine hair, makeup and accessories.

I had heard a lot about Talia’s styling experiences over the years— on set and for clients.  It was cool to finally watch her in action on set. The process of putting the looks together was very spontaneous and organic to the moment. The clothing items were pulled in advance, but nothing was solidified until right before the look was needed. As a stylist, that takes a lot of confidence and experience!

I love the clothing used in all of the looks! There were a lot of pieces in the shoot by designer Raji Aujla. Her meticulously tailored, masculine/feminine garments with an Indian flavour were a perfect fit. There was also a lot of  Harry Rosen suits and shirts used.

House of Moments was a unique and inspiring space to work in. It is versatile environment—a restaurant, lounge and art gallery. The space is flanked with Buddha statues, large art pieces and filled with antique wooden doors brought in from other parts of the world. All of the shots were done in front of these doors. In addition, the open concept nature of the building with high ceilings, dim lighting and reds, black and creme colours made for a to a rich, relaxing environment.

EDITORIAL PHOTOGRAPHY BY ALEX EVANS. IMAGES COURTESY OF MYLES SEXTON.

I love the use of jewellery in throughout the shoot. I have a pretty eclectic ring collection, so Talia asked me to bring them along. They ended up being used in most of the shots.

All of the accessories were layed out on a back lit table. Myles brought tons of pieces from his jewellery line. My rings are pictured in the top right.

Chanel nail polish (how appropriate!) and necklaces from Myles’s jewellery line.

BEHIND THE SCENES:ALEX EVANS PHOTOGRAPHING MYLES SEXTON

It was a pretty relaxed shoot that only went half a day. There was a great energy in the room. The team was small and everyone was super nice. Although my job was relatively simple, I was kept on my toes the whole time—folding, recording, steaming, packing and unpacking. I was important that I stayed super organized and kept things going smoothly for Talia.  It was great to meet Alex Evans; he was very sweet and incredibly down to earth. I found him to be quite endearing! His photography work is amazing.

It was also a pleasure to meet Myles; he was very focused and knew exactly what he wanted. He definitely is a driven and entrepreneurial individual. I think he is a beautiful person—very confident and complex, a true artist. Raukus magazine states in their current issue Taboo:

“WE AT RAUKUS CELEBRATE PEOPLE WHO UNCEASINGLY SEARCH FOR THE WAY TO EXPRESS TEHMSELVES AND AREN’T AFRAID TO BE WHO THEY ARE, WHETHER IT IS THROUGH ART, FASHION, PERSONALITY, PREFERENCE OR PLAIN AND SIMPLE, LOVE”.

The essence of Myles definitely fits this description. I think the shoot was a great fit for the magazine.

View the full photoshoot online at Raukus Magazine (pg. 72-89).
Watch Myles’s YouTube channel. Check out his jewellery line.

ON SET:

PHOTOGRAPHY: ALEX EVANS
MODEL: MYLES SEXTON
STYLIST: TALIA BROWN
HAIR: SAVANNAH MUNRO
MAKEUP: NATALIE MUNRO
VIDEO: JJ KINGS

//